Rienk Koopman, founder of Special Cosmetics BV, is known for his visionary approach to make-up artistry and product innovation. His deep understanding of global trends and professional needs has positioned brands like Make-Up Studio as global leaders in over 50 countries.

Since establishing Special Cosmetics in 1992, Rienk has led the company through significant milestones—including the acquisition of Tyro Cosmetics in 2003 and the launch of a professional training institute in India in 2009. His philosophy goes beyond product development; he sees make-up as a tool for transformation and self-expression.

Under his leadership, Special Cosmetics continues to empower professionals and beauty lovers worldwide with high-performance, thoughtfully designed products.