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Rienk Koopman


Rienk Koopman, director of Special Cosmetics BV, was Born in 1967 in a village Muiden close to Amsterdam in the Netherlands. From 1979 to 1985 he was in school in Lyceum and from 1985 to 1989 he studied in Higher Business School on the HEAO in Amsterdam. From 1989 to 1990, he joined the Army as he felt it was his solemn duty for his nation. Thereafter, he underwent training at Jacobs Suchard Cote D’Or (distributor for Cote D’Or, Milka and Toblerone chocolates) from 1990 to 1991. In 1991 he joined the company Back Stage of his (future) father-in-law. In 1992, he married Georgette Van’t Hek, the daughter of the founder of Back Stage. In 1992, he laid the foundation of Special Cosmetics BV, the sister company of Back Stage and by 2001 he had became the owner of Special Cosmetics and Back Stage. Special Cosmetics BV has its own well-established and hugely popular brands of cosmetics and skin care products, including Make-Up Studio and Visign.

If one were to define or describe Rienk Koopman’s forte in a few words then it would be his uncanny perception and understanding of the global trends in Make-up artistry and his ability see into the minds of make-up professionals across the world. He not only understands the requirements of the trade and comes up with the best products, but also the changing tastes of the masses for make-up products. Perhaps that’s why his company’s brand Make-Up Studio is one of the fastest growing in the world, with growing popularity in more than 50 countries.

In 2003, he acquired Tyro Cosmetics, a Dutch skincare label, which was founded in 1992. In 2009, he joined hands with Ravi Mittal of Ekta Cosmetics Ltd. Of New Delhi, India to start a joint venture called Make-Up Studio Training Center – an institute with the objective of imparting class-apart training in make-up artistry for professionals as well as amateurs in India.

According to Rienk, “Make-up profession isn’t just about applying cosmetics on faces and bodies of human beings, but also about understanding people’s mindsets, attitudes, aspirations and an innate need to look and feel better. Only thereafter the cosmetics take on a new meaning, a new feel and a new perception when applied on people.”

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